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Tuesday, June 14, 2011

5 keywords research tips to get success in online presence

Any online business tries to get a better position in the search engines and the site owners like to see if his or site has been given better ranks by the search engines! But to achieve an ever growing success, it is very important that a webmaster or SEO expert has done a great keywords research. Without proper keyword analysis and research, which depends on several factors – target location and goal of business, choice of niche keywords etc? No website can outperform its competitors to get better position in search engine results pages and business obviously!
However, as a PHP developer India, Infowaylive, provides SEO service to take its client websites to the best position in search engine results and page rank too. And we follow several processes while doing keywords research. And those processes have been found really successful for our clients. Now let us see the top five processes:
  • Fix intention & know business goal: Before the beginning of the keyword research every business has to clear its intention (how fast or what position it wants to see its site) and business goal to the search engine optimizer. Without knowing the exact business type it is useless to carry out any keywords research.

  • Analyze the competitor sites and keywords: Every business has to know who competitors are and what their keywords are. Without proper competitor keywords research and tracking of their keywords you can not fix your ways to the destination.

  • Fix your business location and target audience: It is fact that you need to fix your target business location. If you target world wide business, the time to reach the goal will be much longer. While targeting business region wise or locally the success rate increases almost double and consumes less time. Same way for global business the competition of keywords is higher while for local target keywords competition is less. So at the time of keywords research your SEO expert should get this information.

  • Value niche keywords: If you know some of the best keyword research tools like 'Google Adwords Keyword tool' you can find the competitive status (high, medium, low competition) of the keywords. If you choose some generic keywords with great competition, your success rate will be very low. So it is always better to choose niche keywords with lesser competition.

  • Keywords research for each page: It is found that you by mistake hire SEO expert with less knowledge or as a novice SEO they eye on the keywords not the pages. It turns very drastic on the total site. Each page should have its own keywords. But many a times it is found that due to lack of experience, SEOs research keywords for the home or index page and render those for all the pages. This is not only a mistake; it is spamming that incurs fall in rank and position.
So these are the five processes of the keywords research to make your initiative of reaching top position in the search engine results and take your business to the point of generating best return on investment. Yes, there are other ways of keyword research. But if you carefully go through these five, you would find them inevitable. Hope you have taken these steps of keywords research and fond out one of the best SEO services company to get best of results.