Now there is no issue in feeling headache on the thought – how to hire SEO expert? There are some authentic SEO techniques that are always followed by the SEO experts. You have to check out if the proposal of SEO is matching with the following. If it matches, then you can hire SEO expert or team that can promise of best result against the investment in SEO with off-page and on-page optimization.
- Tag optimization: This is one of the vital parts of on-page SEO. You should hire SEO expert who knows how to optimize title tags, meta tags, image and other tags. Depending on this tags the search engines index your site in its database. And these tags determine how your site will be presented to the visitors who are looking for similar category of site like yours. If these tags are not optimized, the performance of your site in SERP will be unexpected.
- Keywords research: You should not hire SEO expert who does not have the deep knowledge on keywords research and analysis. Depending on the keywords the site is going to be found in visitors queries. At the same time, you have find out how is the view of the SEO expert on the density of keywords? Remember there is no use of keywords stuffing for luring search engine robot!
- Content presentation and optimization: You have to be careful on this on-page issue when you hire SEO expert. The optimizer must know how to guide the content writers to present and optimize the over all site content. Not only the keywords density has to be maintained, the presentation of the content needs to be guided to help the user apprehend the overall idea of the site at a glance.
- Site map and robots.txt creation: You have to hire SEO expert who knows how to prepare the proper XML site map. At the same time it is necessary to know how to bar the search engine robot to crawl the confidential documents. If your website site map is not properly built, the site may not perform well in the SERP.
- Link building: The most important part of the off-page optimization is the link building. You have to hire SEO expert who knows proper way of link exchange (two way, 3 way link exchange etc.). Remember, due to irrelevant link exchange, the site may be banned from search engines. Similarly your SEO expert must know how to gather back links to increase the PR of web pages of your site.
- Social media optimization: It essential that you hire SEO Expert who knows how to spread your online presence through several social networking sites. All of us know it very well that a profile in Facebook, Tweeter is worth the thousand dollars (if properly used). Your hired SEO expert has to know that spreading networks of friends or twitting does not only bring visitors in your site, it also creates brand online.
- Paid campaigns: You should be very much conscious about this off-page SEO part as it involves spending money directly. Several advertisement campaigns (Pay Per Click etc) are run through various AdWords service providers (Google for example). So you need to hire SEO expert who has experienced in running these types of campaign. If these efforts are properly made, genuine visitors or customers in your site have to come. On the other hand failures lead to huge monetary loss.
- Analysis and suggestions: You got to hire SEO expert who has strong analytical power and can suggest the future process of success. Anybody can integrate Analytics with a site, but the visitor activity analysis and depending on that proper strategy making is the work of experts. Even the suggestion on use of flash animation or splash page creation should be guided by the SEO expert.
