However, as a PHP developer India, Infowaylive, provides SEO service to take its client websites to the best position in search engine results and page rank too. And we follow several processes while doing keywords research. And those processes have been found really successful for our clients. Now let us see the top five processes:
- Fix intention & know business goal: Before the beginning of the keyword research every business has to clear its intention (how fast or what position it wants to see its site) and business goal to the search engine optimizer. Without knowing the exact business type it is useless to carry out any keywords research.
- Analyze the competitor sites and keywords: Every business has to know who competitors are and what their keywords are. Without proper competitor keywords research and tracking of their keywords you can not fix your ways to the destination.
- Fix your business location and target audience: It is fact that you need to fix your target business location. If you target world wide business, the time to reach the goal will be much longer. While targeting business region wise or locally the success rate increases almost double and consumes less time. Same way for global business the competition of keywords is higher while for local target keywords competition is less. So at the time of keywords research your SEO expert should get this information.
- Value niche keywords: If you know some of the best keyword research tools like 'Google Adwords Keyword tool' you can find the competitive status (high, medium, low competition) of the keywords. If you choose some generic keywords with great competition, your success rate will be very low. So it is always better to choose niche keywords with lesser competition.
- Keywords research for each page: It is found that you by mistake hire SEO expert with less knowledge or as a novice SEO they eye on the keywords not the pages. It turns very drastic on the total site. Each page should have its own keywords. But many a times it is found that due to lack of experience, SEOs research keywords for the home or index page and render those for all the pages. This is not only a mistake; it is spamming that incurs fall in rank and position.
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